Journal of Health Inequalities

Abstract

1/2021 vol. 7
Original paper

”Do-it-yourself” (DIY) e-liquid mixing: users’ motivations and awareness of associated dangers – analysis of social media and online content

  1. Faculty of Health Sciences, Medical University of Warsaw, Warsaw, Poland
  2. Department of Prevention of Environmental Hazards and Allergology, Medical University of Warsaw, Warsaw, Poland
J Health Inequal 2021; 7 (1): 32–39
Online publish date: 2021/06/29
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Introduction

Electronic cigarettes (e-cigarettes) produce an aerosol by heating a liquid. Users can buy ready-made electronic liquids (e-liquids) or make some on their own by mixing together appropriate proportions of ingredients. The aim of this study was to determine users’ motivations for manufacturing e-liquids on their own and their awareness of the associated dangers among participants in online forums concerned with e-liquids.

Material and methods

We conducted a quantitative and qualitative analysis of online forums and portals related to e-cigarettes. The data was acquired with SentiOne monitoring of respecitive sites. For the detailed analysis, 200 comments were used, all of them written in Polish, between 1 January 2020 and 30 June 2020. The comments were classified into three categories: advice, safety, and motivation for producing Do-It-Yourself (DIY) e-liquids.

Results

Most of comment (56%) contained request for advice and respective recommendation on production of e-liquids. We identified four main motivations for producing e-liquids on one’s own: obtaining a particular flavour, aroma, cutting down on e-liquid costs and desire to quit traditional cigarettes. Safety-related issues were discussed in 34% of the postings. Most of them showed an awareness of certain dangers arising from the use of e-cigarettes and DIY production of e-liquids.

Conclusions

While choosing the ingredients and/or their proportions for the individual e-cigarettes’ production, users were relating to another users’ experience or e-liquid calculators, which correctness is not subject to control. Ingredients required for producing e-liquids are purchased from physical shops and the online platform allegro.pl. The main motivations for producing e-liquids at home comprised cost and flavour. The intended introduction of additional taxation by Polish government may induce e-cigarette users to consider switching to cheaper alternative – DIY e-liquid production.

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