Why do parents sign their children up for soccer in the United States?

Participation in youth sports provides children with a number of physical and psychosocial benefits. With soccer continuing to grow in the United States, understanding why families choose this sport over others can help organizations better serve their communities and promote participation. This study aimed to identify the factors influencing parents’ decisions to enroll their children in soccer in the United States. An observational, cross-sectional design was utilized, with data collected through an online survey completed by 5,052 parents and legal guardians of children aged 4 to 18. The survey included questions related to sample characteristics, extrinsic (parent-focused) benefits, child growth and development, well-being, health-related, and other factors asked in ranking and open-ended questions. Quantitative data were analyzed using descriptive statistics, while qualitative data from open-ended questions were thematically coded. Parents highly value child growth and development benefits such as discipline, respect, responsibility and handling pressure. Soccer is seen by parents as a way to keep children busy, allow for a structured schedule and to avoid trouble while using up their energy. Parents have mixed feelings about high aspirations like becoming a professional player or famous athlete, but many hope for college scholarships and personal development. Health benefits are a major reason for parents choosing to enroll their children in soccer, with a focus on maintaining a healthy lifestyle and preventing chronic illnesses. Soccer was perceived as the team sport with the greatest health benefits, showing a higher collective perception of health value compared to other sports. This study provides practical insights for soccer organizations to design programs that align with parental priorities, such as child development, health, and social interaction. It supports targeted marketing, health promotion, and educational workshops. Additionally, it helps coaches, policymakers, and community centers tailor strategies that emphasize soccer’s developmental, physical, and social benefits.